Andrew Shimery-Wolf of “McDonald’s Interactive” gave a bizarre presentation at the UK Serious Games summit, where game developers meet to discuss games made for corporate and educational use. The presentation focused on the potentially devastating climate changes brought about by shady corporate practices.
According to Shimery-Wolf, the group had created McMarketplace, a simulation of the global effects of the burger business. It worked well for training, but in long-term predictions, business ended in 2050, when everyone died due to climate change and dead earth. (source)
They also announced that McDonald’s Interactive was splitting off from the McDonald’s parent company.
“We can no longer stand by while McDonald’s corporate policies help lead the planet to ruin,” said Shimery-Wolf, co-director of the “Interactive Division”, which supposedly was founded to help strategize business for future markets.
Nobody seems to know who this group really is, or whether or not the organizers of the conference knew what was going to happen, although it’s a safe bet that they didn’t. The group’s domain’s WHOIS resolves to an Italian registrar and the registrant is obviously a fake, with a contact email at mcvideogame.com, a spoof videogame created by political subversives Molleindustria to blast McDonald’s.
Apparently, RTMARK also has something to do with this mysterious and hilarious jake, as a response to a press inquiry was sent from an rtmark.com e-mail address. It seems highly likely, to me at least, that Molleindustria and RTMARK collaborated on this joint venture.
Check out the PowerPoint presentation itself, and watch as this hilarious story develops. For more info, see:
